Turku Festival and Event Management Masterclass – 2-Day

The Festival and Event Management Masterclass is a popular 2 day programme designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It features sessions on key tasks and challenges for those involved in festivals and events both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.  We have also added a new section to cover how events can survive and thrive the Covid-19 pandemic.  Here is the workshop programme:

Day 1

Festivals and Events in a Post-Covid World

The past year has been a huge challenge for festivals and events and the next twelve months will be crucial as we revive our events and reconnect with our audiences. This session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world

People and Partnerships

Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.

Programming

The key to the success of any festival is the strength of the programme. This session explores a number of successful programming approaches

Sponsorship and Fundraising

This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Tourism and Destination Branding

This session considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing

This session examines a number of successful marketing approaches adopted byleading festivals

Venues and Festival Infrastructure

This session considers how to make the most of the venues available to your festival and the infrastructure required to run festivals successfully

Working with the Media

Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals – Impact and Evaluation

This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.

The cost of the course is €350 if booked by 1 September if purchased by 3 September, €390 if purchased after 1 September.  If you can not attend both days we have an option to attend just one day for €230

The Masterclass has run successfully in 20 countries worldwide including Australia, Canada, Sweden, Norway, Denmark, Belgium, Singapore, Hong Kong, USA, Ireland and Canada. Details of the organisations that have taken the Masterclass can be found in Who Has Attended section.  We have received a great response to the Masterclass you can find comments from previous participants in our Feedback section.

We have run the course successfully in Finland on a number of occasions. Organisations that have attended include: Turku Music Festival, Helsinki Festival, Savonlinna Opera Festival, Pori Jazz Festival, Kokkola Opera Festival, Helsinki International Film Festival, City of Espoo, Vantaa Festival, Museum of Contemporary Art Kiasma, Haaga-Helia, Korsholm Music Festival, Svenska Kulturfonden, Ministry of Education and Culture, City of Oulu, Avanti Summer Sounds Festival, Eesti Instituutti, Rauma Blues Festival, Pirkkalan kunta, Nuori Kulttuuri, Espoo Ciné International Film Festival, Kuusamon Kaupunki, Linnan Kehitys Oy, Finnish Development Organizations – Fingo, Imatra Region Development Company – Kehy, City of Helsinki, Kimitoöns Kommun, Theater Viirus Medelhavsgatan, Kulttuuritehdas Korjaamo and many more.

If you  have any questions about the Masterclass, use the Contact Us button to send us an email.

Presented in Association with Humak University of Applied Sciences.