Day 1
Developing Great Festivals and Events
This session draws inspiration from successful festivals, events and destinations, looking at what we can learn from their approach, models and creative programming. This session will also focus on events in a post Covid world as we look to develop the knowledge and skills to meet the new demands of audiences and stakeholders.
People and Partnerships
Looks at how effective festival organisations manage their teams and staff, their relationships with stakeholders and collaborations with partners.
Programming
The key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming strategies.
Sponsorship and Fundraising
This session considers how to approach sponsors and explores other ways of generating valuable income.
Festivals, Tourism and Placemaking
This session considers how festivals can play a crucial role in raising the profile of a destination.
Day 2
Festival Marketing
This session examines a number of successful marketing approaches adopted by leading festivals
Venues and Festival Infrastructure
This session considers how to make the most of the venues available to your festival and the infrastructure required to run events successfully
Working with the Media
Every festival needs good press coverage and this session considers how best to achieve this aim.
Festivals – Impact and Evaluation
This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.