Calgary Festival and Event Management Masterclass

The internationally acclaimed Festival and Event Management Masterclass is heading back to Alberta.  This highly respected workshop is designed for anyone involved in planning, managing, or supporting festivals and event. It has been presented in 26 countries worldwide attracting thousands of delegates.

The workshop has received fantastic feedback (see below) with participants welcoming the valuable industry knowledge, creative new ideas and above all they say how inspiring they found the Masterclass.

The cost of the Masterclass is $395 if booked by 8 September or $495 if purchased after 8 September.  The cost will be reduced to $325 if more than one person from your organisation attends

Who Attends?
One of the strengths of the Masterclass is the really broad range of participants. Here is just a small selection of the 2,000+ organizations who have attended the Masterclass

Music Festivals: Edmonton Jazz Festival, Calgary Folk Festival, Sled Island Music and Arts Festival,  Ottawa Jazz Festival, Reggaefest, Sled Island, Foothills Bluegrass Music Society, Halland Opera & Vocal Festival, Toronto Caribbean Carnival

Film Festivals and organizations: Calgary Justice Film Festival, Edmonton Short Film Festival, Ottawa International Animation Festival, THIRD ACTion Film Festival, Calgary International Film Festival, Helsinki International Film Festival, Banff Mountain Film Festival, Calgary Society of Independent Filmmakers, Film Stockholm, Office National du Film du Canada

Tourism and Placemaking: Explore Edmonton, Tourism Medicine Hat, Visit Mardaloop, Banff Lake Louise, Tourism Calgary, Estonian Tourist Board, Regina Downtown, Business Association of Edmonton, Events Tasmania, Tourism Kamloops, Travel Alberta, Downtown Winnipeg

Municipalities: City of Red Deer, Government of Alberta, Sturgeon County, City of Lethbridge, City of Spruce Grove, City of Calgary, Town of Stony Plain, City of Edmonton, City of Lloydminster, City of Beaumont, City of St. Albert, Strathcona County

Dance and Theatre Festivals: Improvaganza, Push Festival, Bard on the Beach, Intrepid Theatre Victoria, Oslo International Dance Festival, Warsaw Salsa Festival, Oulu Dance Centre

Book Festivals: LitFest Alberta, Saskatchewan Festival of Words, Oslo Litteraturhuset, Sask Book Awards

Family Events: Horsens Children’s Theatre Festival, BUFF Malmö Film Festival, Surrey International Children’s Festival

Food and Drink Events: Alberta Beer Festivals, Vancouver International Wine Festival, Taste of Antwerp, Bendigo Food Truck Festival, The Taste of Tasmania, Saskatoon Berry Festival.

Museums and Galleries: Heritage Park, Galloway Station Museum, Lönnströmin taidemuseo , Estonian National Museum, Arbetets museum, The Art Gallery of South Australia, Art Gallery of Burlington

Venues and Cultural centres: Banff Centre, Winspear Centre, Westerner Park, Conexus Arts Centre, , Harbourfront Centre Toronto,  Broadway Theatre Saskatoon, The National Arts Centre – Ottawa, The Arts House – Singapore

Other participants: Edmonton Fringe, Edmonton Heritage Festival, Vancouver Pride, Red Deer Centrefest, Calgary Foundation, Calgary Stampede, Arts Lethbridge, University of Alberta, Calgary Philharmonic, Airdrie Festival of Lights, Calgary High Performance Rodeo, , Flin Flon Arts Council, Exposure Photography Festival, Festival of Trees Saskatoon

A full list of all those who have attended is available at www.festivalmanagers.com

What You’ll Gain

Expert knowledge from a renown festival and event expert
Practical strategies to improve your event’s success
Inspiration to innovate and grow
Connections with like-minded professionals

Masterclass Sessions

Day 1

Developing Great Festivals and Events
This session draws inspiration from successful festivals, events and destinations, looking at what we can learn from their approach, models and creative programming. It also looks forward to consider how AI can help develop festivals and events

People and Partnerships
Looks at how effective festival organisations manage their teams and staff, their relationships with stakeholders and collaborations with partners.

Programming
The key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming strategies.

Sponsorship and Fundraising
This session considers how best to approach sponsors and explores other ways to generate valuable income.

Festivals, Tourism and Placemaking
This session considers the relationship between festivals, their towns and cities and explores how they can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing
This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure
This session considers how to make the most of the venues available to your festival and developing the infrastructure required to run events successfully. The session also looks at how events can work towards making themselves more sustainable.

Working with the Media
Every festival needs a good relationship with the media and this session considers how best to achieve this aim.

Festivals – Impact and Evaluation
This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.

The Masterclass is presented in English

Secure Your Spot

Early Bird Price: $395 if booked before 8 September
Regular Price: $495 if booked after 8 September
Group Discount: $325 per person for organizations sending more than one delegate

We can accept card payments or we can send you an invoice for payment by bank transfer or cheque.

Cancellation Policy

10 days or more before the course start date –  Full refund will be given

2 – 9 days before the course start date – 50% refund will be given

Less than 2 days before the course start date – 25% refund will be given