Brussels Festival and Event Management Masterclass – 2 Day

After two extremely difficult years for festivals and events, the next 12 months will be crucial as we look to recover and renew our events.  The Festival and Event Management Masterclass is the ideal seminar to help you prepare for the challenges that lie ahead.  If you take a look at the feedback from previous participants you will see they comment on the value of the information they have received, how it helped them with new ideas to strengthen their events but most frequently people comment about how inspiring the Masterclass was for them.  We all need a bit of inspiration this year!

The cost of the course is €350 if booked by 7 October or €390 if purchased after 7 October.  If more than one person from your organisation attends the cost is reduced to €295

The Masterclass is a popular 2 day programme designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It features sessions on key tasks and challenges for those involved in festivals and events both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.  Crucially we will cover ways in which events can survive and thrive following the pandemic.  Here is the workshop programme:

Day 1

Festivals and Events in a Post-Covid World

The past two years has been so difficult for festivals and events and the next twelve months will be crucial as we revive our events and reconnect with our audiences. This session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world

People and Partnerships

Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.

Programming

The key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming approaches

Sponsorship and Fundraising

This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Tourism and Placemaking

This session considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing

This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure

This session considers how to make the most of the venues available to your festival and the infrastructure required to run festivals successfully

Working with the Media

Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals – Impact and Evaluation

This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.

The Masterclass is presented in English.

The cost of the course is €350 if booked by 7 October or €390 if purchased after 7 October.  If more than one person from your organisation attends the cost is reduced to €295

The Masterclass has run successfully in 20 countries worldwide including Australia, Canada, Sweden, Norway, Denmark, Singapore, Hong Kong, USA, Ireland and Canada. Details of the organisations that have taken the Masterclass can be found in Who Has Attended section. We have run the course a number of times in Belgium with participants from Zebrastraat, Harelbeke City Council, Brussels International Film Festival, Queen Elisabeth Competition, Administration Communale d’Evere, Gent Jazz, Bronks Theatre, European Commission, Sacred Places, Toerisme Oostende, Sfinks Festival, Cultuurcentrum Brugge, Brugge Plus, Atmos Productions, IHECS, Beursschouwburg Arts Centre, Visit Flanders, AMUZ (Festival van Vlaanderen Antwerpen), Liers Cultuurcentrum, Vives University, FARO. Vlaams steunpunt voor cultureel erfgoed, Gemeentehuis Koksijde, Provincie Vlaams-Brabant, Herita, Schouwburg Kortrijk, Gemeente Kuurne, Stadsbestuur Izegem, Interdans, Sonic City Festival, Kunstencentrum Viernulvier, Handelsbeurs Concertzaal, Gemeentebestuur Knokke-Heist, Film Fest Gent. The Festival Academy.

If you  have any questions about the Masterclass, use the Contact Us button to send us an email.