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About the Masterclass

The Festival and Event Management Masterclass Is a popular professional development programme designed to inform and inspire anyone involved in creating, managing and supporting festivals and events. We have presented the Masterclass in 25 countries worldwide and it has been attended by several thousand participants.  It is not only festivals and events that have benefited from the course, we have had many participants from municipalities, museums, galleries, venues and many others.  You can find details of the many and varied organisations that have attendeed to the course in the Who Has Attended section. We have received lots of positive feedback from our participants and you can find their comments in the Feedback section.

We have two versions of the Masterclass the one day event and the two day event. Both are highly practical courses full of ideas and examples to increase participants’ knowledge to help develop their events. It includes sessions on key tasks and challenges for event organisers set out below.

Following a damaging period for festivals and events worldwide, we have added a new section to the Masterclass that will consider steps festivals and events can take to sustain and progress following the devastating impact of Covid 19.

THE 2-DAY MASTERCLASS PROGRAMME

Day 1

Festivals and Great Event Destinations
This session outlines what makes outstanding festival and event destinations work and considers how to make the most of your own festival and event environment

Survival and Revival after Covid-19

This year has been devastating for many festivals and events, some are struggling to survive and many face a very uncertain future. This session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world

People and Partnerships
Looks at how effective festival and event organisations manage themselves, their relationships with stakeholders and collaborations with partners

Programming
The key to the success of any festival is the strength of the programme. This session explores a number of successful programming approaches

Sponsorship and Fundraising
This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Events and Placemaking
This session considers how festivals can play a crucial role played by festivals and events in raising the profile of a destination and developing communities

Day 2

Festival and Event Marketing
This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Infrastructure
This session considers how to make the most of the venues available to your festival and the infrastructure required to run events successfully

Working with the Media
Events benefit from a good relationship with the media, this session considers how best to achieve this aim

Impact and Evaluation

This session considers how to assess the impact of your events economically, socially and culturally and how best to use this information

 

THE 1-DAY MASTERCLASS PROGRAMME

Great Festival and Event Destinations

This session outlines what makes outstanding festival and event destinations work and considers how to make the most of your own festival and event environment 

 

Survival and Revival after Covid-19

This year has been devastating for many festivals and events, some are struggling to survive and many face a very uncertain future. This session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world

Programmes and Expreiences

This session considers programming approaches and how to use venues and ideas to create unique experiences for your audience

  

Marketing and Media

Strategies for gaining the maximum exposure for your event

Sponsorship and Fundraising
This session considers how to approach sponsors and explores other ways of generating valuable income.

Impact and Evaluation

This session considers how to assess the impact of your events economically, socially and culturally and how best to use this information

 

Toronto Masterclass

I Got One A-Ha Moment After Another!

You`re sharing so much practical knowledge and brilliant examples, I got one a-ha moment after another! LOTS of useful ideas (and energy!) to bring back home. Hilmarfestivalen, Norway

Reinvent Our Town

Amazing ideas to not only reinvent my events, but also reinvent our town. Rural City of Wangaratta

Empowered and Buzzing With Ideas

An inspiring and informative masterclass session. I left empowered and buzzing with ideas. City of Greater Geelong

I Highly Recommend This Masterclass!

I had the most wonderful experience. It’s great to go to a course that gives you tangible and useful information that you can go away and implement yourself. I highly recommend this Masterclass! Feast Festival

A Brilliantly Practical Course

A brilliantly practical course for anyone in the event management industry, no matter how experienced! Sydney Music Expo

Food for Thought

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA Oslo International Dance Festival

Head Full of Ideas and New Energy

I left the masterclass with my head full of ideas and new energy and A Great sense of believing in festivals as the best method to bring People and art/culture together. Billund Kommune

The Ultimate Crash Course in Festival Management!

The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje

I Can Highly Recommend It

The course was highly skilled, personal and interesting all the way through! I can highly recommend it – the time spent with Paul is spent really well! Salaam Film & Dialogue

Get the Creative Juices Flowing.

Paul is a wealth of knowledge and fun to listen to. It’s clear he knows his stuff and gave us great mini-exercises to get the creative juices flowing. I can’t wait to bring some of the ideas I generated in is class to my city! Brockville & 1000 Islands Tourism

A Unique and Creative Set of Tools

Paul is an incredibly talented and passionate individual with a wealth of knowledge on festivals and events. Participating in the Festival and Event Management Masterclass has provided me with a unique and creative set of tools and a deeper understanding to improve my abilities as an Event Manager. After completing the two day course I have a greater understanding of how to develop events and how to give them a point of difference from those that are already established. Carclew, South Australia

…inspired me to broaden my mind and widen my parameters

The Festival and Event Management Masterclass 2019: Paul’s knowledge and experience in this area is phenomenal. The information gained from the masterclass has been tremendously helpful and has inspired me to broaden my mind and widen my parameters. The education I received was utilised immediately. I was sending off emails during class to my festival team! The Basin Music Festival

A Variety of Tips and Tools that I can Pass on

As a local government officer providing support for event organisers in our municipality, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. Coming from a small rural municipality, this sort of networking is usually hard to come by so it was a nice bonus on top of a great course!, Alpine Shire Council

Now Our Dance Festival Will Be Even Better

I think everyone should take the class a second time. This got me to see how I had implemented some of the suggestions from the last class and how our festival had improved by it. This time around the class gave me tons of new ideas thanks to Paul and the other participants. Now our dance festival will be even better once again. Abundance International Dance Festival

Worked Miracles for Us!

Great, inspirational course. Worked miracles for us! Malmö Eid-Festival

A Brilliant Two Days

Thank you Paul for a brilliant two days! The material delivered was interesting and highly relevant to our industry. Your presentation was full of inspirational ideas on how we can improve and refine our events, which I found very motivating. I am grateful to you for sharing your knowledge and experience with us. Thank you once again! Wine Geelong

Paul’s knowledge is second-to-none…

Affable and highly knowledgeable, Paul Gudgin has condensed 30 years of festivals industry know-how into two days of intensive learning, offering advice on anything from grassroots to strategic aspects of developing festivals, across all areas. Paul’s knowledge is second-to-none making this workshop a must-attend event for festival and arts workers at any stage of their careers.

West Australian Music (WAM)

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