Festival & Event Management Masterclass | Professional Development Programme

About the Masterclass

The Festival and Event Management Masterclass is a popular professional development programme designed to inform and inspire anyone involved in creating, managing and supporting festivals and events. We have presented the Masterclass in 26 countries worldwide and it has been attended by several thousand participants. As well as people directly involved in managing festivals and events we have had many participants from municipalities, museums, galleries, theatres, concert venues and tourism organisations. You can find details of the wide range of organisations that have participated in the course at the Who Has Attended section. We have received lots of positive feedback from our participants and you can find their comments in the Feedback section.

As well as delivering Masterclasses open to all in various cities, we have also presented the Masterclass to individual towns and cities in partnership with municipalities, tourism agencies or cultural networks. This has been a great opportunity for towns and cities to bring together their festival and event sector, to discuss issues of joint interest and explore ways they can work better together. If you would like a masterclass like this in your town or city just get in touch. info@festivalmanagers.com

MASTERCLASS PROGRAMME

Day 1

Developing Great Festivals and Events

This session draws inspiration from successful festivals, events and destinations, looking at what we can learn from their approach, models and creative programming. This session will also focus on events in a post Covid world as we look to develop the knowledge and skills to meet the new demands of audiences and stakeholders.

People and Partnerships

Looks at how effective festival organisations manage their teams and staff, their relationships with stakeholders and collaborations with partners.

Programming

The key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming strategies.

Sponsorship and Fundraising

This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Tourism and Placemaking

This session considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing

This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure

This session considers how to make the most of the venues available to your festival and the infrastructure required to run events successfully

Working with the Media

Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals – Impact and Evaluation

This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.