Resources

We have provided some resources that will be of benefit to festival and event organisers. There is a series of videos and webinars, a selection of useful documents and links to sites with further resources and research materials.

Videos

We have brought together a number of videos on our YouTube channel that will be of interest to festival and event managers. It includes a TedTalk on the Arts Festival Revolution, a digital marketing for festivals webinar, a health and safety webinar, interviews with key festival leaders and tips for getting and keeping event sponsors.

[yourchannel user="Festival Management Masterclass"]

Documents

Here are some documents that we think you might find useful and interesting.

Document
Music Tourism's Contribution to the UK Economy	http://www.ukmusic.org/assets/general/WYWH_METHODOLOGY2015.pdf
A Ten Year Strategy to Sustain the Success of Edinburgh's Festivals	https://www.edinburghfestivalcity.com/assets/000/000/823/TH_2_0_-_full_report_original.pdf?1432048731
Environmental Impact Report and Vision for the UK Festival Industry	http://www.powerful-thinking.org.uk/site/wp-content/uploads/TheShowMustGoOnReport_LR.pdf
The Impact of British Music Festivals	https://ahrc.ukri.org/documents/project-reports-and-reviews/connected-communities/impact-of-music-festivals/
Inclusive and Accessible Events	https://www.visitscotland.org/binaries/content/assets/dot-org/pdf/marketing-materials/accessible-events.pdf
Key planning recommendations for Mass Gatherings in the context of the current COVID-19 outbreak	https://www.who.int/publications-detail/key-planning-recommendations-for-mass-gatherings-in-the-context-of-the-current-covid-19-outbreak
Eventeamwork - Volunteering Blog	https://eventeamwork.com.au/blog/
Code of practice for running safer music festivals and events	https://www2.health.vic.gov.au/Api/downloadmedia/%7B672393DE-E7DB-4118-8C9F-7BD1D5F045DB%7D
VisitScotland - Event Management Guide	https://www.visitscotland.org/events/advice-materials/management-guide
Deveopment Beyond Fundraising	https://artsbc.org/wp-content/uploads/2018/03/ArtsBC_Insights_DevelopmentBeyondFundraising.pdf
Making Digital Work - Digital Toolkit for Arts and Culture	https://www.artscouncil.org.uk/publication/making-digital-work-toolkit
Hay Festival Branding Guidelines	http://www.hayfestival.com/downloads/branding/HayFestivalBrandingGuidelines.pdf
How and Why we Rebranded our Festival	https://www.linkedin.com/pulse/how-why-we-rebranded-our-festival-nathan-alemany/
Music Festval Branding - The Evolution of Glastonbury	https://www.clicky.co.uk/blog/music-festival-branding-the-evolution-of-glastonbury/
What Does it Really Mean to Brand a Festival	https://eyeondesign.aiga.org/what-does-it-really-mean-to-brand-a-festival/
Researching Audiences at Outdoor Events and Festivals	https://culturehive.co.uk/wp-content/uploads/2013/06/BL_Researching-audiences-at-outdoor-events-and-festivals.pdf
Media Impact – Volume of Covergae	https://www.eventimpacts.com/impact-types/media/content/volume-of-coverage
Edinburgh Festivals - The Network Effect	https://www.edinburghfestivalcity.com/assets/000/003/791/The_Network_Effect__July_2018__original.pdf?1531301203
Estimating the economic impacts of festivals and events : a research guide	https://sustain.pata.org/wp-content/uploads/2015/02/Mules_EcoImpactsFestivals_v6.pdf
Why cities should stop building museums and focus on festivals	https://theconversation.com/why-cities-should-stop-building-museums-and-focus-on-festivals-57333

Links

Here are some links to find more research material of interest to festival and event managers.

Organisation
Society for European Festivals Research	https://warwick.ac.uk/fac/arts/ren/festivals/
Event Training Australia - Resources	https://www.eventtrainingaustralia.com.au/event-management-planning-resources/
Association of Fundraising Professionals – Research	https://afpglobal.org/research-reports
European Capitals of Culture	https://ec.europa.eu/programmes/creative-europe/actions/capitals-culture_en
The Conversation	https://theconversation.com/uk/topics/festivals-10964
Film Festival Research Network	http://www.filmfestivalresearch.org/
Journal of Festive Studies	https://journals.h-net.org/jfs
Hill Strategies	https://hillstrategies.com/arts-research/
Baker Richards	https://www.baker-richards.com/insights/
AEA Consulting	https://aeaconsulting.com/insights
European Festivals Association	https://www.efa-aef.eu/en/initiatives/knowledge-center/