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DTSTART;TZID=Europe/London:20250930T093000
DTEND;TZID=Europe/London:20251001T163000
DTSTAMP:20260416T095706
CREATED:20250619T192245Z
LAST-MODIFIED:20250910T142251Z
UID:10000049-1759224600-1759336200@festivalmanagers.com
SUMMARY:Calgary Festival and Event Management Masterclass
DESCRIPTION:The internationally acclaimed Festival and Event Management Masterclass is heading back to Alberta.  This highly respected workshop is designed for anyone involved in planning\, managing\, or supporting festivals and event. It has been presented in 26 countries worldwide attracting thousands of delegates. \nThe workshop has received fantastic feedback (see below) with participants welcoming the valuable industry knowledge\, creative new ideas and above all they say how inspiring they found the Masterclass. \nThe cost of the Masterclass is $395 if booked by 8 September or $495 if purchased after 8 September.  The cost will be reduced to $325 if more than one person from your organisation attends \nWho Attends?\nOne of the strengths of the Masterclass is the really broad range of participants. Here is just a small selection of the 2\,000+ organizations who have attended the Masterclass \nMusic Festivals: Edmonton Jazz Festival\, Calgary Folk Festival\, Sled Island Music and Arts Festival\,  Ottawa Jazz Festival\, Reggaefest\, Sled Island\, Foothills Bluegrass Music Society\, Halland Opera & Vocal Festival\, Toronto Caribbean Carnival \nFilm Festivals and organizations: Calgary Justice Film Festival\, Edmonton Short Film Festival\, Ottawa International Animation Festival\, THIRD ACTion Film Festival\, Calgary International Film Festival\, Helsinki International Film Festival\, Banff Mountain Film Festival\, Calgary Society of Independent Filmmakers\, Film Stockholm\, Office National du Film du Canada \nTourism and Placemaking: Explore Edmonton\, Tourism Medicine Hat\, Visit Mardaloop\, Banff Lake Louise\, Tourism Calgary\, Estonian Tourist Board\, Regina Downtown\, Business Association of Edmonton\, Events Tasmania\, Tourism Kamloops\, Travel Alberta\, Downtown Winnipeg \nMunicipalities: City of Red Deer\, Government of Alberta\, Sturgeon County\, City of Lethbridge\, City of Spruce Grove\, City of Calgary\, Town of Stony Plain\, City of Edmonton\, City of Lloydminster\, City of Beaumont\, City of St. Albert\, Strathcona County \nDance and Theatre Festivals: Improvaganza\, Push Festival\, Bard on the Beach\, Intrepid Theatre Victoria\, Oslo International Dance Festival\, Warsaw Salsa Festival\, Oulu Dance Centre \nBook Festivals: LitFest Alberta\, Saskatchewan Festival of Words\, Oslo Litteraturhuset\, Sask Book Awards \nFamily Events: Horsens Children’s Theatre Festival\, BUFF Malmö Film Festival\, Surrey International Children’s Festival \nFood and Drink Events: Alberta Beer Festivals\, Vancouver International Wine Festival\, Taste of Antwerp\, Bendigo Food Truck Festival\, The Taste of Tasmania\, Saskatoon Berry Festival. \nMuseums and Galleries: Heritage Park\, Galloway Station Museum\, Lönnströmin taidemuseo \, Estonian National Museum\, Arbetets museum\, The Art Gallery of South Australia\, Art Gallery of Burlington \nVenues and Cultural centres: Banff Centre\, Winspear Centre\, Westerner Park\, Conexus Arts Centre\, \, Harbourfront Centre Toronto\,  Broadway Theatre Saskatoon\, The National Arts Centre – Ottawa\, The Arts House – Singapore \nOther participants: Edmonton Fringe\, Edmonton Heritage Festival\, Vancouver Pride\, Red Deer Centrefest\, Calgary Foundation\, Calgary Stampede\, Arts Lethbridge\, University of Alberta\, Calgary Philharmonic\, Airdrie Festival of Lights\, Calgary High Performance Rodeo\, \, Flin Flon Arts Council\, Exposure Photography Festival\, Festival of Trees Saskatoon \nA full list of all those who have attended is available at www.festivalmanagers.com \nWhat You’ll Gain \nExpert knowledge from a renown festival and event expert\nPractical strategies to improve your event’s success\nInspiration to innovate and grow\nConnections with like-minded professionals \nMasterclass Sessions \nDay 1 \nDeveloping Great Festivals and Events\nThis session draws inspiration from successful festivals\, events and destinations\, looking at what we can learn from their approach\, models and creative programming. It also looks forward to consider how AI can help develop festivals and events \nPeople and Partnerships\nLooks at how effective festival organisations manage their teams and staff\, their relationships with stakeholders and collaborations with partners. \nProgramming\nThe key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming strategies. \nSponsorship and Fundraising\nThis session considers how best to approach sponsors and explores other ways to generate valuable income. \nFestivals\, Tourism and Placemaking\nThis session considers the relationship between festivals\, their towns and cities and explores how they can play a crucial role in raising the profile of a destination. \nDay 2 \nFestival Marketing\nThis session examines a number of successful marketing approaches adopted by leading festivals \nVenues and Festival Infrastructure\nThis session considers how to make the most of the venues available to your festival and developing the infrastructure required to run events successfully. The session also looks at how events can work towards making themselves more sustainable. \nWorking with the Media\nEvery festival needs a good relationship with the media and this session considers how best to achieve this aim. \nFestivals – Impact and Evaluation\nThis session considers how festivals should look to maximise and evaluate their impact economically\, socially and culturally. \nThe Masterclass is presented in English \nSecure Your Spot \nEarly Bird Price: $395 if booked before 8 September\nRegular Price: $495 if booked after 8 September\nGroup Discount: $325 per person for organizations sending more than one delegate \nWe can accept card payments or we can send you an invoice for payment by bank transfer or cheque. \nCancellation Policy \n10 days or more before the course start date –  Full refund will be given \n2 – 9 days before the course start date – 50% refund will be given \nLess than 2 days before the course start date – 25% refund will be given \n  \n 
URL:https://festivalmanagers.com/event/calgary-festival-and-event-management-masterclass-2/
LOCATION:The Glenmore Inn & Convention Centre\, 1000 Glenmore Ct SE\, Calgary\, Alberta\, T2C 2E6\, Canada
ATTACH;FMTTYPE=image/jpeg:https://festivalmanagers.com/wp-content/uploads/2025/06/Calgary-scaled.jpg
ORGANIZER;CN="Paul Gudgin Festival and Event Management":MAILTO:info@festivalmanagers.com
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DTSTART;TZID=America/Edmonton:20231003T093000
DTEND;TZID=America/Edmonton:20231004T163000
DTSTAMP:20260416T095706
CREATED:20230530T075852Z
LAST-MODIFIED:20230911T191852Z
UID:10000033-1696325400-1696437000@festivalmanagers.com
SUMMARY:Calgary Festival and Event Management Masterclass
DESCRIPTION:The Festival and Event Management Masterclass is returning to Alberta. After an extremely difficult period for festivals and events due to the pandemic\, the next few years will be crucial as we look to recover and renew our events.  The Festival and Event Management Masterclass is the ideal seminar to help you prepare for the challenges that lie ahead.  If you take a look at the feedback from previous participants you will see they comment on the value of the information they have received\, how it helped them to strengthen their events with new ideas but most frequently people comment about how inspiring the Masterclass was for them.  \nThe cost of the course is $395 if booked by 8 September or $475 if purchased after 8 September.  The cost will be reduced to $295 if more than one person from your organisation attends \nThe Masterclass is a popular 2 day programme designed to inform and inspire anyone involved in creating\, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. The individual sessions are: \nDay 1 \nFestivals and Events in a Post-Covid World \nThis session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world \nPeople and Partnerships \nLooks at how effective festival organisations manage their teams and staff\, their relationships with stakeholders and collaborations with partners. \nProgramming \nThe key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming strategies. \nSponsorship and Fundraising \nThis session considers how to approach sponsors and explores other ways of generating valuable income. \nFestivals\, Tourism and Placemaking \nThis session considers how festivals can play a crucial role in raising the profile of a destination. \nDay 2 \nFestival Marketing \nThis session examines a number of successful marketing approaches adopted by leading festivals \nVenues and Festival Infrastructure \nThis session considers how to make the most of the venues available to your festival and the infrastructure required to run events successfully \nWorking with the Media \nEvery festival needs good press coverage and this session considers how best to achieve this aim. \nFestivals – Impact and Evaluation \nThis session considers how festivals should look to maximise and evaluate their impact economically\, socially and culturally. \nThe cost of the course is $395 if booked by 3 April or $475 if purchased after 8 September.  The cost will be reduced to $295 if more than one person from your organisation attends \nThe Masterclass is presented by Paul Gudgin who has been managing high profile events for 30 years including  8 years as Director of the Edinburgh Festival Fringe. \nThe Masterclass has run successfully in 20 countries worldwide including Australia\, Canada\, Sweden\, Norway\, Denmark\, Singapore\, Hong Kong\, USA\, Ireland and Canada. Details of the organisations that have taken the Masterclass can be found in Who Has Attended section on our website www.festivalmanagers.com   \nWe have run the course successfully in Canada many times\, over 270 people have attended our courses in Calgary and Edmonton. Organisations that have attended include: Vancouver Fringe\, Calgary High Performance Rodeo\, Banff Centre\, Sturgeon County\, City of Lethbridge\, Edmonton Fringe\, Vancouver Pride\, Calgary Arts Development\, City of Red Deer\, City of Edmonton\, Tourism Kelowna\, Alberta Beer Festivals\, Rapid Fire Theatre\, Winspear Centre\, Flin Flon Arts Council\, Edmonton Jazz Festival\, Exposure Photography Festival\, Town of Stony Plain\, Airdrie Festival of Lights\, Tourism Medicine Hat\, Calgary Stampede\, Mount Royal University\, City of St. Albert\, Sled Island Music and Arts Festival\, Vancouver International Wine Festival\, Arts Council Ontario\, Economic Development Regina\, Saskatchewan Festival of Words\, Bard on the Beach and many more. \nHere are some comments from participants at previous masterclasses. They are taken from the post course survey. \nStockholm The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management!   City of Sodertalje \nStavanger I found the workshop both interesting\, inspiring and helpful. I have gained new ideas for my own festival and also important confirmation of things we have done that seems to be the right thing to do. In short: I loved it! Nordlysfestivalen\, Tromsø \nBergen  The course was well planned and insightful. Paul has loads of experience\, is confident in himself\, yet informal and easy to talk with\, and great at involving the participants. I would recommend the course both for learning and motivational purposes.  Nordland Music Festival \nCalgary This was a jam-packed course that provided much information and strengthened learning through such experiential activities as case studies\, group work\, and the sharing of stories. The two days went very quickly and I enjoyed every moment. Sourdough Raft Race Association \nGhent This course gives a very clear overview about all aspects regarding Festival Management. The content is very to the point and transferred in a dynamic tempo. Two days full of relevant input. Beursschouwburg\, Brussels \nMelbourne As a local government officer providing support for event organisers in our municipality\, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. The course was also a great way to meet others working in the events field from across Australia and create new mutually beneficial contacts. Alpine Shire Council \nPaul’s Event Management Masterclass was of the upmost value to the projects I am currently undertaking\, and to my events in the future. A wealth of experience\, he is knowledgable in many aspects of running a successful festival and shared some great little secret tips and tactics to ensure your event is the best it can be. I have attended event seminars before but this masterclass is the one if you take pride in your events and have a genuine drive to make them better and better into the future. The Band Wagon Agency \nGöteborg This Masterclass gave me a lot of high energy and fabulous new friends. Thanks Paulfor sharing your knowledge and the guidance you gave! Now I know how to increasemy festival!    Kulturnatta Göteborg \nAll we talked about I can apply to my own way of thinking when it comes to our event\, and I got so many new ideas and also confirmation that what we do is right\, which leads me to believe that our dance festival will be even more successful this time around. Thank you Paul for two packed\, and inspiring days!    Abundance International Dance Festival \nUtrecht The two days masterclass really stirred things up in a positive way. And we look forward to showing our audience what we got for them.   Festival Mooie Woorden \nGreat story’s\, enormous amount of useful information and I met a lot of interesting people. But above all it has given me a much wider view on (my) events. Smartlappenfestival\, Oktoberfest \nCopenhagen I’m happy I participated this class. It gave me new energy and inspired me to think about my own events and projects from another perspective – because sometimes you can get stuck in your own way of doing things and then it’s good to get new input.  bazART\, Center for Arts & Interculture. \nThank you for a lot of important information and a lovely opportunity to rethink my own Salaam Film festivals challenges and possibilities in Denmark. I’ll recommend the course to everyone – high and low in the business.    Salaam Filmfestival \nOslo The sky is the limit! The course confirmed in many ways that our little festival is on the right track\, and that gives us so much renewed energy. You can’t put a price in that! Sirkusfestivalen\, Sarpsborg. \nThe masterclass on festivals gave food for thought\, presented in an inspiring and refreshing way. CODA     Oslo International Dance Festival \nHelsinki Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes\, partnerships and networks for their festival and events. His passion is contagious Culture Export Management and PR Lounge \nOverijssel The masterclass on festivals gave me lots of new insights and ideas. It also gave me the possibility to evaluate the current approach. Furthermore it gave great energy to our group and will lead to a better cooperation in (near) future. A must to for everyone involved with the programming and (collective) promotion of festivals! Festivalbureau Overijssel \nRocky Harbour The Festival & Event Management Masterclass was one of the most useful courses I’ve ever attended\, with tons of practical advice and the chance to collaborate with festival organizers throughout the region. Paul led us through multiple exercises that produced some truly inspiring and innovative ideas.  Go Western Newfoundland \nIf you  have any questions about the Masterclass\, use the Contact Us button to send us an email. \n  \nSt John’s Circusfest
URL:https://festivalmanagers.com/event/calgary-festival-and-event-management-masterclass/
LOCATION:The Glenmore Inn & Convention Centre\, 1000 Glenmore Ct SE\, Calgary\, Alberta\, T2C 2E6\, Canada
ORGANIZER;CN="Paul Gudgin Festival and Event Management":MAILTO:info@festivalmanagers.com
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