The Festival and Event Management Masterclass has established a reputation as one of the world’s leading seminars for people who create, support and manage festivals and events. It has been attended by thousands of festival and event professionals in 25 countries worldwide helping them develop their knowledge and skills to become more effective in planning and developing their events. Our feedback section includes lots of comments from previous participants and you can also see the wide range of organisations that have taken part in our workshops. Now you have an opportunity to join them with our new Online Festival and Event Management Masterclass. You will find available dates further down this page and bookings can be made on our Upcoming Events page. The cost of the course is £100 GBP which you can pay in your own currency.
Some features of the course:
- The course involves 6 hours of comprehensive, interactive and inspiring tuition
- It will involve small groups of no more than 12 participants to ensure you have plenty of opportunity to interact with the presenter and the other participants, sharing experiences and broadening your network
- The course consists of 4 sessions of 1½ hours .You can take all 4 sessions in a single day or spread them over two or more days if you prefer.
- Following the course you will have access to the Participant Resource area of our website, a comprehensive library of articles, documents and templates
- We are making best use of technology to get as close as we can to the experience of attending one of our popular Masterclasses in person
- You can receive a certificate of participation following the course
We have put together a sheet of frequently asked questions which you can see and download from the bottom of this page.
Session 1 – Understanding and Developing Great Festivals and Events
This session draws inspiration from successful festivals, events and destinations looking at what we can learn from their approach, models and creative programming. This session will also focus on events in a post-Covid world as we look to develop the knowledge and skills to meet the new demands of audiences and stakeholders.
Session 2 – Marketing and Media
This session will focus on how to define and develop a strong brand identity for your event looking at how to take advantage of technology and online opportunities as well as more traditional forms of marketing. We also cover ways to engage the media to deliver positive coverage around your event.
Session 3 – Sponsorship and Fundraising
This session will help develop a greater awareness of revenue generating possibilities from traditional sponsorship opportunities to more digital-era possibilities. We consider how to adopt a creative approach to identifying potential sponsors, creating effective proposals and strategies to build and maintain relationships with supporters. We also consider a wide range of possibilities to source valuable resources for your events from grants, merchandise, donations and using your online presence to generate revenue.
Session 4 – Evaluation and Advocacy
This session considers how to measure your achievements through creating effective surveys and analysing feedback to make improvements. We also consider the most effective ways to use your data to maintain and strengthen your relationship with key stakeholders.
What you need to participate
- A PC/Laptop/Tablet with a webcam, microphone and reliable internet
- A place where you can participate with few distractions
How to Book and select your preferred times
Use the menu below to select the date you wish to start with our Online Masterclass. You can choose to attend all the modules in a single day or if you prefer to spread them over several days we will send you a separate link to book in for the individual sessions once we receive your booking. If you spread the course over more than one day you can attend sessions in any order although we do recommend attending the Understanding and Developing Great Festivals and Events first if possible.
We currently have the following days and times available:
These dates are more suited to European Time Zones
Wednesday 15 July: 08:00 – 15:15 GMT (09:00 – 16:15 CET, 10:00 – 17:15 EET)
Thursday 23 July: 09:00 – 16:15 GMT (10:00 – 17:15 CET, 11:00 – 18:15 EET)
Wednesday 12 August: 10:00 – 17:15 GMT (11:00 – 18:15 CET, 12:00 – 19:15 EET)
Thursday 20 August: 09:00 – 16:15 GMT (10:00 – 17:15 CET, 11:00 – 18:15 EET)
These dates are more suited to Canada/US Time Zones
Friday 17 July: 16:00 – 23:15 GMT (08:00 – 15:15 PDT, 09:00 – 16:16 MDT, 11:00 – 18:15 EDT)
Tuesday 28 July: 15:00 – 22:15 GMT (07:00 – 14:15 PDT, 08:00 – 15:16 MDT, 10:00 – 17:15 EDT)
Friday 14 Aug: 16:00 – 23:15 GMT (08:00 – 15:15 PDT, 09:00 – 16:16 MDT, 11:00 – 18:15 EDT)
Monday 24 Aug: 15:00 – 22:15 GMT (07:00 – 14:15 PDT, 08:00 – 15:16 MDT, 10:00 – 17:15 EDT)
Bookings can be made on our Upcoming Events Page.
Please feel free to contact us with any questions about the content, timings or any other aspects of the course. email@example.com
Frequently Asked Questions (3 Pages):Online Masterclass - Frequently Asked Questions