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DTSTART;TZID=Europe/Stockholm:20260423T093000
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CREATED:20260210T141059Z
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UID:10000054-1776936600-1777048200@festivalmanagers.com
SUMMARY:Malmö Festival and Event Management Masterclass
DESCRIPTION:The internationally acclaimed Festival and Event Management Masterclass is returning to Sweden on 23 & 24 April. \nThis highly respected workshop is designed for anyone involved in planning\, managing\, or supporting festivals and events. It offers expert insight\, fresh ideas\, and inspiration to help you create unforgettable experiences. \nThe Masterclass has received outstanding feedback from previous participants (see below)\, who consistently highlight the valuable industry knowledge\, creative ideas\, and\, above all\, the inspiring and motivating nature of the workshop. \nPricing \n\n3\,750 SEK – Early booking (before 13 April)\n4\,250 SEK – Standard booking (after 13 April)\n2\,995 SEK per person – When more than one person attends from the same organisation\n\nWho Attends? \nOne of the Masterclass’s greatest strengths is its diverse range of participants. We have hosted more than 200 delegates from Sweden and over 2\,000 organisations worldwide including: \nMusic Festivals\nPori Jazz Festival\, Early Music Stockholm\, Norbergfestival\, Uppsala Gitarrfestival\, Malmöfestivalen\, Calgary Folk Festival\, Halland Opera & Vocal Festival\, Flow Festival \nFilm Festivals and Organizations\nNordisk Panorama\, Panora Malmö\, Film i Skåne\, Helsinki International Film Festival\, Banff Mountain Film Festival\, Skövde Filmfestival\, Tempo Dokumentärfestival\, Film Stockholm\, Gothenburg Film Studios \nTourism and Placemaking\nGöteborg & Co\, Estonian Tourist Board\, Regina Downtown\, Events Tasmania \nMunicipalities and Regions\nMalmö Stad\, Region Halland\, Lund Kommun\, Köpings Kommun\, Uddevalla Kommun\, Eskilstuna Kommun\, Västerås Stad\, Region Värmland\, Göteborgs Stad\, Västra Götalandsregionen\, Sundbybergs Stad \nDance and Theatre Festivals\nOslo International Dance Festival\, Kuopio Dance Festival\, Scensverige\, Herräng Dance Camp \nBook Events\nSaskatchewan Festival of Words\, Oslo Litteraturhuset \nFamily Events\nHorsens Children’s Theatre Festival\, Bibu\, BUFF Malmö Film Festival \nFood and Drink Events\nVancouver International Wine Festival\, Taste of Antwerp\, \nMuseums and Galleries\nLönnström Art Museum\, Estonian National Museum\, Arbetets Museum\, Art Gallery of South Australia \nVenues and Cultural Centres\nKonserthuset Stockholm\, Boo Folkets Hus\, Kristianstad Theatre\, Teatercentrum\, Handelsbeurs Concert Hall\, Korjaamo Culture Factory\, Banff Centre for Arts and Creativity\, Helsingborg Arena & Scen \nOther Participants\nCirko\, Stockholm Pride\, Musik i Syd\, Kulktur Ungdom\, Sweden Festivals\, H.C. Andersen Festivals Odense\, Stockholm Fringe\, Oulu Capital of Culture 2026\, Humak University\, Copenhagen Photography Festival\, Helsinki Baroque Orchestra\, Viking Line \nA full list of participating organisations is available at www.festivalmanagers.com \nWhat You’ll Gain \n\nExpert knowledge from a renowned festival and event specialist\nPractical strategies to strengthen your event’s success\nInspiration to innovate\, grow\, and adapt\nOpportunities to connect with like-minded professionals\n\nDay 1 \nDeveloping Great Festivals and Events \nThis session draws inspiration from successful festivals\, events\, and cultural destinations worldwide. It explores what organisers can learn from their creative approaches\, operational models\, and programming strategies. The session also looks ahead to examine how emerging technologies\, including AI\, can support the future development of festivals and events. \nPeople and Partnerships \nStrong organisations are built on strong relationships. This session explores how leading festivals manage teams and staff effectively\, build meaningful stakeholder relationships\, and develop successful partnerships and collaborations. \nProgramming \nAn attractive programme is at the heart of every successful event. This session examines innovative and effective programming strategies\, exploring how creativity and audience understanding can strengthen event identity and engagement. \nSponsorship and Fundraising \nThis session provides practical guidance on approaching sponsors\, building long-term partnerships\, and developing alternative income streams to support sustainability and growth. \nFestivals\, Tourism and Placemaking \nFestivals and events play an important role in shaping and promoting destinations. This session explores the relationship between festivals and their towns\, cities\, and regions\, and how events can enhance destination branding\, tourism\, and community identity. \nDay 2 \nFestival Marketing \nThis session examines successful marketing strategies used by leading festivals\, including audience development\, branding\, digital promotion\, and communication techniques that increase engagement and attendance. \nVenues and Festival Infrastructure \nThis session explores how to maximise the potential of available venues and develop the infrastructure required to deliver safe\, effective\, and high-quality events. It also considers practical approaches to improving environmental sustainability. \nWorking with the Media \nPositive media relationships are essential for event visibility and reputation. This session provides guidance on building strong media partnerships\, generating coverage\, and managing communications effectively. \nImpact and Evaluation \nFestivals and events create economic\, social\, and cultural value. This session explores how to maximise impact and provides practical tools for measuring and evaluating success. \nAdditional Information \nLanguage:\nThe Masterclass is delivered in English. \nSecure Your Place \n\n3\,750 SEK – Early booking (before 13 April)\n4\,250 SEK – Standard booking (after 13 April)\n2\,995 SEK per person – When more than one person attends from the same organisation\n\nPayment can be made by card\, or an invoice can be issued for payment via bank transfer or cheque. \nMorning and afternoon tea and coffee plus lunch are included in the price. \nCancellation Policy \n\n10 days or more before the course start date: Full refund\n2–9 days before the course start date: 50% refund\nLess than 2 days before the course start date: 25% refund\n\nFEEDBACK \nStockholm The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management!   City of Sodertalje \nStavanger I found the workshop both interesting\, inspiring and helpful. I have gained new ideas for my own festival and also important confirmation of things we have done that seems to be the right thing to do. In short: I loved it! Nordlysfestivalen\, Tromsø \nBergen The course was well planned and insightful. Paul has loads of experience\, is confident in himself\, yet informal and easy to talk with\, and great at involving the participants. I would recommend the course both for learning and motivational purposes.  Nordland Music Festival \nMelbourne Amazing ideas to not only reinvent my events\, but also reinvent our town. Rural City of Wangaratta \nGöteborg All we talked about I can apply to my own way of thinking when it comes to our event\, and I got so many new ideas and also confirmation that what we do is right\, which leads me to believe that our dance festival will be even more successful this time around. Thank you Paul for two packed\, and inspiring days!    Abundance International Dance Festival \nHelsinki Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes\, partnerships and networks for their festival and events. His passion is contagious Culture Export Management and PR Lounge \nTrondheim You`re sharing so much practical knowledge and brilliant examples\, I got one A-HA moment after another. LOTS of useful ideas (and energy!) to bring back home. Hilmarfestivalen\, Norway \nThere is much more feedback on our website www.festivalmanagers.com  \nSpraoi\, Waterford\, Monkey A Monkey B
URL:https://festivalmanagers.com/event/malmo-festival-and-event-management-masterclass/
LOCATION:Scandic S:t Jörgen\, Stora Nygatan 35\, Malmö\, 211 37\, Sweden
ATTACH;FMTTYPE=image/jpeg:https://festivalmanagers.com/wp-content/uploads/2026/02/Malmo-2026-scaled.jpg
ORGANIZER;CN="Paul Gudgin Festival and Event Management":MAILTO:info@festivalmanagers.com
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