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SUMMARY:Berlin Festival and Event Management Masterclass
DESCRIPTION:The internationally acclaimed Festival and Event Management Masterclass will be presented in Berlin on 28 & 29 October bringing together festival and event professionals from across the cultural and creative sectors. \nDesigned for organisers\, producers\, marketers\, venue managers\, and cultural leaders\, this highly regarded workshop delivers practical insight\, fresh ideas\, and inspiring strategies to help create exceptional festivals and events. \nPrevious participants consistently praise the Masterclass for its valuable industry expertise\, creative thinking\, and inspiring atmosphere. With more than 2\,000 organisations represented the programme has become one of the sector’s most respected professional development experiences. \nWho Attends?\nMusic Festivals: L’Off Festival de Jazz de Montréal\, Sweden Rock\, Savonlinna Opera Festival\, Dublin City Soul Festival \nFilm Festivals and organizations: Banff Mountain Film Festival\, Film Stockholm\, Rotterdam International Film Festival\, Film Training Manitoba \nTourism and Placemaking: Tourism Calgary\, Estonian Tourist Board\, Events Tasmania\, Göteborg & Co \nMunicipalities: City of Edmonton\, Stad Brugge\, Belfast City Council\, Adelaide Hills Council \nDance and Theatre Festivals:  Bard on the Beach\, Oslo International Dance Festival\, Oulu Dance Centre\, Singapore Repertory Theatre \nBook Festivals: Quebec Writers Federation\, Oslo Litteraturhuset\, Sask Book Awards\, Dubai\, Emirates Festival of Literature \nFamily Events: Horsens Children’s Theatre Festival\, BUFF Malmö Film Festival\, Surrey International Children’s Festival \nFood and Drink Events: Vancouver International Wine Festival\, Taste of Antwerp\, Bendigo Food Truck Festival\, Taste of Tasmania \nMuseums and Galleries: Estonian National Museum\, Art Gallery of Burlington\, South Australian Museum\, Utrechts Museumkwartier \nVenues and Cultural centres: Banff Centre\, Harbourfront Centre Toronto\, Jersey Arts Centre\, Venues Canberra \nOther participants: Copenhagan Photography Festival\, Stockholm Pride\, Dutch Design Week\, Oulu European Capital of Culture 2026\, Arts Council Malta\, University of Antwerp \nA full list of participating organisations is available at:\nwww.festivalmanagers.com \nWhat You’ll Gain\n\nExpert insight from internationally respected festival and event specialists\nPractical strategies to strengthen and grow your events\nNew ideas and inspiration to innovate and adapt\nValuable networking opportunities with industry peers\n\nDay 1 Programme\nDeveloping Great Festivals and Events \nExplore successful festivals\, events\, and cultural destinations from around the world. This session examines creative programming\, operational approaches\, audience engagement\, and the future role of emerging technologies\, including AI. \nPeople and Partnerships \nLearn how successful festivals build strong teams\, develop effective leadership\, and create meaningful partnerships with stakeholders\, sponsors\, and collaborators. \nProgramming \nDiscover innovative programming strategies that strengthen audience engagement\, enhance identity\, and create memorable event experiences. \nSponsorship and Fundraising \nGain practical guidance on securing sponsorship\, building long-term partnerships\, and developing sustainable income streams. \nFestivals\, Tourism and Placemaking \nExamine how festivals and events contribute to destination branding\, tourism development\, and community identity. \nDay 2 Programme\nFestival Marketing \nExplore effective marketing strategies used by leading festivals\, including branding\, digital communication\, audience development\, and promotional campaigns that drive attendance and engagement. \nVenues and Festival Infrastructure \nLearn how to maximise venue potential\, improve operational infrastructure\, and deliver safe\, sustainable\, high-quality events. \nWorking with the Media \nUnderstand how to build strong media relationships\, increase visibility\, and manage communications effectively. \nImpact and Evaluation \nDiscover practical tools for measuring economic\, social\, and cultural impact while strengthening long-term event success. \nThe Presenters\nPaul Gudgin has worked in the festival industry for over 30 years on major events including the Aldeburgh Festival\, City of London Festival\, and Durham International Brass Festival. He spent eight highly successful years as Director of the world’s largest arts festival\, the Edinburgh Festival Fringe during a dynamic period which saw the event double in size. Recognised as a leading expert in festival and event management\, Paul received the Arts and Business Scotland Award for Leadership and an honorary degree from the University of Edinburgh. He has delivered training for organisations worldwide\, including the British Council\, Events Tasmania and the National Arts Council of Korea. Paul created the Festival and Event Management Masterclass to pass on the benefit of his considerable festival and event experience.\n  \nEva Kern is a Berlin-born communications strategist and cultural manager. She studied Communication in Social and Economic Contexts at the Berlin University of the Arts (UdK Berlin) and later completed a Master’s degree in Arts and Cultural Management in Barcelona.\nWith over 12 years of experience in journalism\, agency work\, curating and cultural management\, Eva has worked with artists\, festivals and creative organisations across Europe. Her experience includes collaborations with the internationally renowned video art festival LOOP Barcelona\, bringing together galleries and artists from around the world\, as well as the Berlin-based innovation festival Z2X. Since founding Core Communication in 2024\, Eva has been supporting artists and cultural organisations with communication strategy\, digital visibility and audience engagement. Working between Berlin and Barcelona\, she brings an international and interdisciplinary perspective to contemporary cultural and events communication.\nSecure Your Place \n\n€395 – Early booking (before 7 October)\n€450 – Standard booking (after 7 October)\n€295 per person – When more than one person attends from the same organisation\n\nPayment can be made by card\, or an invoice can be issued for payment via bank transfer or cheque. \nMorning and afternoon tea and coffee plus lunch are included in the price. \nCancellation Policy \n\n10 days or more before the course start date: Full refund\n2–9 days before the course start date: 50% refund\nLess than 2 days before the course start date: 25% refund\n\n Additional Information \nLanguage:\nThe Masterclass is delivered in English and German \n  \n  \n 
URL:https://festivalmanagers.com/event/berlin-festival-and-event-management-masterclass-2/
LOCATION:Meet | West\, Lietzenburger Str. 107\, Berlin\, 10707\, Germany
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