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Rotterdam Festival and Event Management Masterclass

February 15 @ 9:30 am - February 16 @ 4:30 pm GMT

£290.00 – £450.00

The Festival and Event Management Masterclass is returning to Rotterdam. The Masterclass is the ideal seminar to provide inspiration and prepare you for the challenges that lie ahead.  If you take a look at the feedback from previous participants you will see they comment on the value of the information they have received, how it helped them to strengthen their events with new ideas but most frequently people comment about how inspiring the Masterclass was for them. We have run the Masterclass in 26 coutries worldwide and we always receive the kind of feedback like the examples you can read below.

The cost of the course is €380 if booked by 2 February or €450 if purchased after 2 February.  The cost will be reduced to €290 if more than one person from your organisation attends

The Masterclass is a popular 2 day programme designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. The individual sessions are:

Day 1

Developing Great Festivals and Events

This session draws inspiration from successful festivals, events and destinations, looking at what we can learn from their approach, models and creative programming. This session will also focus on events in a post Covid world as we look to develop the knowledge and skills to meet the new demands of audiences and stakeholders.

People and Partnerships

Looks at how effective festival organisations manage their teams and staff, their relationships with stakeholders and collaborations with partners.


The key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming strategies.

Sponsorship and Fundraising

This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Tourism and Placemaking

This session considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing

This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure

This session considers how to make the most of the venues available to your festival and the infrastructure required to run events successfully

Working with the Media

Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals – Impact and Evaluation

This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.

The Masterclass is presented in English

The cost of the course is €380 if booked by 2 February or €450 if purchased after 2 February.  The cost will be reduced to €290 if more than one person from your organisation attends

The Masterclass has been presented in 26 countries worldwide. In the Netherlands we have presented the course in Amsterdam, Rotterdam, Utrecht, Leeuwarden, Zwolle, Eindhoven and Den Haag. Participants have attended from a wide range of organisations including:

Boulevard Theater Festival, Café Theater Festival Utrecht, Schouwburg De Lawei, De Niewe Bibliotheek, Dutch Design Week, Ekko, Amsterdam Fringe, Festival aan de Werf, Grenswerk, Heamiel Festival, Heimland Festival, Het Huis Theatre, Kaboom Animation Festival, Jazz in Friejam, Kasko huis voor muziektheater, Korzo Theatre, Kunsten Op Straat, Loud Noise, Mooi Weer Splelen, Neushorn Leeuwarden, Overijssel Province, Passionate BulkBoek, Sint Lucas, SJU Jazz, Spoffin Street Arts Festival, Spoorweg Museum, Straatfestival Easterbarren, STRP Festival, Theater aan de Schie, Universiteit Utrecht,    Zimihc Theatre, Geemeente Utrecht, Music Meeting Nijmegen.

Details of all the organisations that have taken the Masterclass can be found in Who Has Attended section on our website

Here are some comments from participants at previous masterclasses. They are taken from the post course survey.

Stockholm The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management!   City of Sodertalje

Stavanger I found the workshop both interesting, inspiring and helpful. I have gained new ideas for my own festival and also important confirmation of things we have done that seems to be the right thing to do. In short: I loved it! Nordlysfestivalen, Tromsø

Bergen  The course was well planned and insightful. Paul has loads of experience, is confident in himself, yet informal and easy to talk with, and great at involving the participants. I would recommend the course both for learning and motivational purposes.  Nordland Music Festival

Melbourne As a local government officer providing support for event organisers in our municipality, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. The course was also a great way to meet others working in the events field from across Australia and create new mutually beneficial contacts. Alpine Shire Council

Göteborg All we talked about I can apply to my own way of thinking when it comes to our event, and I got so many new ideas and also confirmation that what we do is right, which leads me to believe that our dance festival will be even more successful this time around. Thank you Paul for two packed, and inspiring days!    Abundance International Dance Festival

Utrecht The two days masterclass really stirred things up in a positive way. And we look forward to showing our audience what we got for them.   Festival Mooie Woorden

Great story’s, enormous amount of useful information and I met a lot of interesting people. But above all it has given me a much wider view on (my) events. Smartlappenfestival, Oktoberfest

Copenhagen I’m happy I participated this class. It gave me new energy and inspired me to think about my own events and projects from another perspective – because sometimes you can get stuck in your own way of doing things and then it’s good to get new input.  bazART, Center for Arts & Interculture.

Oslo The sky is the limit! The course confirmed in many ways that our little festival is on the right track, and that gives us so much renewed energy. You can’t put a price in that! Sirkusfestivalen, Sarpsborg.

Helsinki Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes, partnerships and networks for their festival and events. His passion is contagious Culture Export Management and PR Lounge

Overijssel The masterclass on festivals gave me lots of new insights and ideas. It also gave me the possibility to evaluate the current approach. Furthermore it gave great energy to our group and will lead to a better cooperation in (near) future. A must to for everyone involved with the programming and (collective) promotion of festivals! Festivalbureau Overijssel


There is much more feedback on our wensite



February 15 @ 9:30 am GMT
February 16 @ 4:30 pm GMT
£290.00 – £450.00


Paul Gudgin Festival and Event Management
View Organiser Website


Hotel NH Atlanta Rotterdam
Coolsingel, Aert van Nesstraat 4,
Rotterdam, 3102 CA Netherlands


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A great place to network with like-minded people!

The course is very welcoming and gives participants the space to be creative and assess their own events from a critical standpoint. Paul is knowledgeable, inspiring and charming, and makes participants feel at ease. It’s also a great place to network with like-minded people!
Reykjavík Fringe

I Got One A-Ha Moment After Another!

You`re sharing so much practical knowledge and brilliant examples, I got one a-ha moment after another! LOTS of useful ideas (and energy!) to bring back home. Hilmarfestivalen, Norway

Reinvent Our Town

Amazing ideas to not only reinvent my events, but also reinvent our town. Rural City of Wangaratta

Empowered and Buzzing With Ideas

An inspiring and informative masterclass session. I left empowered and buzzing with ideas. City of Greater Geelong

I Highly Recommend This Masterclass!

I had the most wonderful experience. It’s great to go to a course that gives you tangible and useful information that you can go away and implement yourself. I highly recommend this Masterclass! Feast Festival

A Brilliantly Practical Course

A brilliantly practical course for anyone in the event management industry, no matter how experienced! Sydney Music Expo

Food for Thought

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA Oslo International Dance Festival

Head Full of Ideas and New Energy

I left the masterclass with my head full of ideas and new energy and A Great sense of believing in festivals as the best method to bring People and art/culture together. Billund Kommune

The Ultimate Crash Course in Festival Management!

The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje

I Can Highly Recommend It

The course was highly skilled, personal and interesting all the way through! I can highly recommend it – the time spent with Paul is spent really well! Salaam Film & Dialogue

Get the Creative Juices Flowing.

Paul is a wealth of knowledge and fun to listen to. It’s clear he knows his stuff and gave us great mini-exercises to get the creative juices flowing. I can’t wait to bring some of the ideas I generated in is class to my city! Brockville & 1000 Islands Tourism

A Unique and Creative Set of Tools

Paul is an incredibly talented and passionate individual with a wealth of knowledge on festivals and events. Participating in the Festival and Event Management Masterclass has provided me with a unique and creative set of tools and a deeper understanding to improve my abilities as an Event Manager. After completing the two day course I have a greater understanding of how to develop events and how to give them a point of difference from those that are already established. Carclew, South Australia

…inspired me to broaden my mind and widen my parameters

The Festival and Event Management Masterclass 2019: Paul’s knowledge and experience in this area is phenomenal. The information gained from the masterclass has been tremendously helpful and has inspired me to broaden my mind and widen my parameters. The education I received was utilised immediately. I was sending off emails during class to my festival team! The Basin Music Festival

A Variety of Tips and Tools that I can Pass on

As a local government officer providing support for event organisers in our municipality, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. Coming from a small rural municipality, this sort of networking is usually hard to come by so it was a nice bonus on top of a great course!, Alpine Shire Council

Now Our Dance Festival Will Be Even Better

I think everyone should take the class a second time. This got me to see how I had implemented some of the suggestions from the last class and how our festival had improved by it. This time around the class gave me tons of new ideas thanks to Paul and the other participants. Now our dance festival will be even better once again. Abundance International Dance Festival

Worked Miracles for Us!

Great, inspirational course. Worked miracles for us! Malmö Eid-Festival

A Brilliant Two Days

Thank you Paul for a brilliant two days! The material delivered was interesting and highly relevant to our industry. Your presentation was full of inspirational ideas on how we can improve and refine our events, which I found very motivating. I am grateful to you for sharing your knowledge and experience with us. Thank you once again! Wine Geelong

Paul’s knowledge is second-to-none…

Affable and highly knowledgeable, Paul Gudgin has condensed 30 years of festivals industry know-how into two days of intensive learning, offering advice on anything from grassroots to strategic aspects of developing festivals, across all areas. Paul’s knowledge is second-to-none making this workshop a must-attend event for festival and arts workers at any stage of their careers.

West Australian Music (WAM)

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