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Copenhagen Festival and Event Management Masterclass

September 13 @ 9:30 am - 4:30 pm CEST

£1495

The Festival and Event Management Masterclass

We are delighted to be making another visit to Copenhagen to run our Masterclass.  This popular workshop is designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It features sessions on key tasks and challenges for those involved in festivals and events both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.  You can find more details of the programme below. We have also added a great deal of information about how events can survive and thrive after the Covid-19 pandemic. You can find more details about the course content and the presenter at the About the Masterclass section of this site.

The Masterclass has run successfully in 20 countries worldwide including Australia, Canada, Sweden, Norway, Denmark, Belgium, Singapore, Hong Kong, USA, Ireland and Canada. Details of the organisations that have taken the Masterclass can be found in Who Has Attended section.

We have run the course successfully in Denmark on a number of occasions. Organisations that have attended include:  ILT – International Living Theatre Festival, Rued Langgaard Festival, Struer Kommune, Swinging Europe, Aalborg Kongres & Kultur Center, Copenhagen Songwriters Festival, Billund Kommune, Wonderful Copenhagen, Aarhus Festuge, Copenhagen Photo Festival, CPH Stage, Tinghallen, Visit Esbjerg, Skråen i Nordkraft, Esbjerg Rock Festival, Moesgaard Museum, Silkeborg Kommune, Copenhagen TV Festival, Horsens Children’s Theatre Festival and Herning Kommune.

Cost

The cost of the course is 1,495 DKK if purchased by 3 September, 1,995 DKK if purchased after 3 September.

If you  have any questions about the Masterclass, use the Contact Us button to send us an email.

Feedback

Here is just a little of the feedback we have received from previous participants. Many more examples can be found in the Feedback section of our website.

  • ‘I had the most wonderful experience. It’s great to go to a course that gives you tangible and useful information that you can go away and implement yourself. I highly recommend this Masterclass! Feast Festival
  • You`re sharing so much practical knowledge and brilliant examples, I got one a-ha moment after another. LOTS of useful ideas (and energy!) to bring back home. Hilmarfestivalen, Norway
  • A brilliantly practical course for anyone in the event management industry, no matter how experienced!  Sydney Music Expo
  • I left the masterclass with my head full of ideas and new energy and A Great sense of believing in festivals as the best method to bring People and art/culture together. Billund Kommune
  • The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje
  • The course was highly skilled, personal and interesting all the way through! I can highly recommend it – the time spent with Paul is spent really well!  Salaam Film & Dialogue

Covid Information

We will ensure that we follow all the guidelines for Covid precautions when holding our Masterclass.  If for any reason you are unable to attend the workshop, we will offer a full refund of your fee.

 

Masterclass Programme

Session 1 – Festivals and Events in a Post-Covid World

The past year has been a huge challenge for festivals and events and 2021 will be a crucial year as we revive our events and reconnect with our audiences. This session considers strategies and options to help face up to
the challenges of running festivals and events in a post Covid-19 world

Session 2 – Marketing and Media

This session will focus on how to define and develop a strong brand identity for your event looking at how to take advantage of technology and online opportunities as well as more traditional forms of marketing. We
also cover ways to engage the media to deliver positive coverage around your event.

Session 3 – Sponsorship and Fundraising

This session will help develop a greater awareness of revenue generating possibilities from traditional sponsorship opportunities to more digital-era initiatives. We consider how to adopt a creative approach to identifying
potential sponsors, creating effective proposals and strategies to build and maintain relationships with supporters. We also focus on a wide range of options to source valuable resources for your events.

Session 4 – Placemaking, Impact and Evaluation

This session considers the role festivals and event play in raising the profile and strengthening communities within our towns and cities. We cover how to measure your achievements and analyse feedback to make
improvements. We also consider the most effective ways to use your data to maintain and strengthen your relationship with key stakeholders.

 

Spraoi, Waterford
Spraoi, Waterford

 

Details

Date:
September 13
Time:
9:30 am - 4:30 pm CEST
Cost:
£1495

Venue

Scandic Copenhagen
Vester Søgade 6
Copenhagen, 1601 Denmark

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Copenhagen Early Bird
For reservations received by 3 September
£ 1,495.00
20 available

I Got One A-Ha Moment After Another!

You`re sharing so much practical knowledge and brilliant examples, I got one a-ha moment after another! LOTS of useful ideas (and energy!) to bring back home. Hilmarfestivalen, Norway

Reinvent Our Town

Amazing ideas to not only reinvent my events, but also reinvent our town. Rural City of Wangaratta

Empowered and Buzzing With Ideas

An inspiring and informative masterclass session. I left empowered and buzzing with ideas. City of Greater Geelong

I Highly Recommend This Masterclass!

I had the most wonderful experience. It’s great to go to a course that gives you tangible and useful information that you can go away and implement yourself. I highly recommend this Masterclass! Feast Festival

A Brilliantly Practical Course

A brilliantly practical course for anyone in the event management industry, no matter how experienced! Sydney Music Expo

Food for Thought

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA Oslo International Dance Festival

Head Full of Ideas and New Energy

I left the masterclass with my head full of ideas and new energy and A Great sense of believing in festivals as the best method to bring People and art/culture together. Billund Kommune

The Ultimate Crash Course in Festival Management!

The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje

I Can Highly Recommend It

The course was highly skilled, personal and interesting all the way through! I can highly recommend it – the time spent with Paul is spent really well! Salaam Film & Dialogue

Get the Creative Juices Flowing.

Paul is a wealth of knowledge and fun to listen to. It’s clear he knows his stuff and gave us great mini-exercises to get the creative juices flowing. I can’t wait to bring some of the ideas I generated in is class to my city! Brockville & 1000 Islands Tourism

A Unique and Creative Set of Tools

Paul is an incredibly talented and passionate individual with a wealth of knowledge on festivals and events. Participating in the Festival and Event Management Masterclass has provided me with a unique and creative set of tools and a deeper understanding to improve my abilities as an Event Manager. After completing the two day course I have a greater understanding of how to develop events and how to give them a point of difference from those that are already established. Carclew, South Australia

…inspired me to broaden my mind and widen my parameters

The Festival and Event Management Masterclass 2019: Paul’s knowledge and experience in this area is phenomenal. The information gained from the masterclass has been tremendously helpful and has inspired me to broaden my mind and widen my parameters. The education I received was utilised immediately. I was sending off emails during class to my festival team! The Basin Music Festival

A Variety of Tips and Tools that I can Pass on

As a local government officer providing support for event organisers in our municipality, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. Coming from a small rural municipality, this sort of networking is usually hard to come by so it was a nice bonus on top of a great course!, Alpine Shire Council

Now Our Dance Festival Will Be Even Better

I think everyone should take the class a second time. This got me to see how I had implemented some of the suggestions from the last class and how our festival had improved by it. This time around the class gave me tons of new ideas thanks to Paul and the other participants. Now our dance festival will be even better once again. Abundance International Dance Festival

Worked Miracles for Us!

Great, inspirational course. Worked miracles for us! Malmö Eid-Festival

A Brilliant Two Days

Thank you Paul for a brilliant two days! The material delivered was interesting and highly relevant to our industry. Your presentation was full of inspirational ideas on how we can improve and refine our events, which I found very motivating. I am grateful to you for sharing your knowledge and experience with us. Thank you once again! Wine Geelong

Paul’s knowledge is second-to-none…

Affable and highly knowledgeable, Paul Gudgin has condensed 30 years of festivals industry know-how into two days of intensive learning, offering advice on anything from grassroots to strategic aspects of developing festivals, across all areas. Paul’s knowledge is second-to-none making this workshop a must-attend event for festival and arts workers at any stage of their careers.

West Australian Music (WAM)

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