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Calgary Festival and Event Management Masterclass

3rd October 2023 @ 9:30 am - 4th October 2023 @ 4:30 pm MDT

£295.00 – £475.00

The Festival and Event Management Masterclass is returning to Alberta. After an extremely difficult period for festivals and events due to the pandemic, the next few years will be crucial as we look to recover and renew our events.  The Festival and Event Management Masterclass is the ideal seminar to help you prepare for the challenges that lie ahead.  If you take a look at the feedback from previous participants you will see they comment on the value of the information they have received, how it helped them to strengthen their events with new ideas but most frequently people comment about how inspiring the Masterclass was for them. 

The cost of the course is $395 if booked by 8 September or $475 if purchased after 8 September.  The cost will be reduced to $295 if more than one person from your organisation attends

The Masterclass is a popular 2 day programme designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. The individual sessions are:

Day 1

Festivals and Events in a Post-Covid World

This session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world

People and Partnerships

Looks at how effective festival organisations manage their teams and staff, their relationships with stakeholders and collaborations with partners.


The key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming strategies.

Sponsorship and Fundraising

This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Tourism and Placemaking

This session considers how festivals can play a crucial role in raising the profile of a destination.

Day 2

Festival Marketing

This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure

This session considers how to make the most of the venues available to your festival and the infrastructure required to run events successfully

Working with the Media

Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals – Impact and Evaluation

This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.

The cost of the course is $395 if booked by 3 April or $475 if purchased after 8 September.  The cost will be reduced to $295 if more than one person from your organisation attends

The Masterclass is presented by Paul Gudgin who has been managing high profile events for 30 years including  8 years as Director of the Edinburgh Festival Fringe.

The Masterclass has run successfully in 20 countries worldwide including Australia, Canada, Sweden, Norway, Denmark, Singapore, Hong Kong, USA, Ireland and Canada. Details of the organisations that have taken the Masterclass can be found in Who Has Attended section on our website  

We have run the course successfully in Canada many times, over 270 people have attended our courses in Calgary and Edmonton. Organisations that have attended include: Vancouver Fringe, Calgary High Performance Rodeo, Banff Centre, Sturgeon County, City of Lethbridge, Edmonton Fringe, Vancouver Pride, Calgary Arts Development, City of Red Deer, City of Edmonton, Tourism Kelowna, Alberta Beer Festivals, Rapid Fire Theatre, Winspear Centre, Flin Flon Arts Council, Edmonton Jazz Festival, Exposure Photography Festival, Town of Stony Plain, Airdrie Festival of Lights, Tourism Medicine Hat, Calgary Stampede, Mount Royal University, City of St. Albert, Sled Island Music and Arts Festival, Vancouver International Wine Festival, Arts Council Ontario, Economic Development Regina, Saskatchewan Festival of Words, Bard on the Beach and many more.

Here are some comments from participants at previous masterclasses. They are taken from the post course survey.

Stockholm The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management!   City of Sodertalje

Stavanger I found the workshop both interesting, inspiring and helpful. I have gained new ideas for my own festival and also important confirmation of things we have done that seems to be the right thing to do. In short: I loved it! Nordlysfestivalen, Tromsø

Bergen  The course was well planned and insightful. Paul has loads of experience, is confident in himself, yet informal and easy to talk with, and great at involving the participants. I would recommend the course both for learning and motivational purposes.  Nordland Music Festival

Calgary This was a jam-packed course that provided much information and strengthened learning through such experiential activities as case studies, group work, and the sharing of stories. The two days went very quickly and I enjoyed every moment. Sourdough Raft Race Association

Ghent This course gives a very clear overview about all aspects regarding Festival Management. The content is very to the point and transferred in a dynamic tempo. Two days full of relevant input. Beursschouwburg, Brussels

Melbourne As a local government officer providing support for event organisers in our municipality, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. The course was also a great way to meet others working in the events field from across Australia and create new mutually beneficial contacts. Alpine Shire Council

Paul’s Event Management Masterclass was of the upmost value to the projects I am currently undertaking, and to my events in the future. A wealth of experience, he is knowledgable in many aspects of running a successful festival and shared some great little secret tips and tactics to ensure your event is the best it can be. I have attended event seminars before but this masterclass is the one if you take pride in your events and have a genuine drive to make them better and better into the future. The Band Wagon Agency

Göteborg This Masterclass gave me a lot of high energy and fabulous new friends. Thanks Paulfor sharing your knowledge and the guidance you gave! Now I know how to increasemy festival!    Kulturnatta Göteborg

All we talked about I can apply to my own way of thinking when it comes to our event, and I got so many new ideas and also confirmation that what we do is right, which leads me to believe that our dance festival will be even more successful this time around. Thank you Paul for two packed, and inspiring days!    Abundance International Dance Festival

Utrecht The two days masterclass really stirred things up in a positive way. And we look forward to showing our audience what we got for them.   Festival Mooie Woorden

Great story’s, enormous amount of useful information and I met a lot of interesting people. But above all it has given me a much wider view on (my) events. Smartlappenfestival, Oktoberfest

Copenhagen I’m happy I participated this class. It gave me new energy and inspired me to think about my own events and projects from another perspective – because sometimes you can get stuck in your own way of doing things and then it’s good to get new input.  bazART, Center for Arts & Interculture.

Thank you for a lot of important information and a lovely opportunity to rethink my own Salaam Film festivals challenges and possibilities in Denmark. I’ll recommend the course to everyone – high and low in the business.    Salaam Filmfestival

Oslo The sky is the limit! The course confirmed in many ways that our little festival is on the right track, and that gives us so much renewed energy. You can’t put a price in that! Sirkusfestivalen, Sarpsborg.

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA     Oslo International Dance Festival

Helsinki Paul has the amazing ability to coach event management professionals participating in his Masterclass without them even knowing it! He inspires participants to think and connect the dots in a creative way in order to create stronger programmes, partnerships and networks for their festival and events. His passion is contagious Culture Export Management and PR Lounge

Overijssel The masterclass on festivals gave me lots of new insights and ideas. It also gave me the possibility to evaluate the current approach. Furthermore it gave great energy to our group and will lead to a better cooperation in (near) future. A must to for everyone involved with the programming and (collective) promotion of festivals! Festivalbureau Overijssel

Rocky Harbour The Festival & Event Management Masterclass was one of the most useful courses I’ve ever attended, with tons of practical advice and the chance to collaborate with festival organizers throughout the region. Paul led us through multiple exercises that produced some truly inspiring and innovative ideas.  Go Western Newfoundland

If you  have any questions about the Masterclass, use the Contact Us button to send us an email.


St John's Circusfest
St John’s Circusfest


3rd October 2023 @ 9:30 am MDT
4th October 2023 @ 4:30 pm MDT
£295.00 – £475.00


Paul Gudgin Festival and Event Management
View Organiser Website


The Glenmore Inn & Convention Centre
1000 Glenmore Ct SE
Calgary, Alberta T2C 2E6 Canada
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A great place to network with like-minded people!

The course is very welcoming and gives participants the space to be creative and assess their own events from a critical standpoint. Paul is knowledgeable, inspiring and charming, and makes participants feel at ease. It’s also a great place to network with like-minded people!
Reykjavík Fringe

I Got One A-Ha Moment After Another!

You`re sharing so much practical knowledge and brilliant examples, I got one a-ha moment after another! LOTS of useful ideas (and energy!) to bring back home. Hilmarfestivalen, Norway

Reinvent Our Town

Amazing ideas to not only reinvent my events, but also reinvent our town. Rural City of Wangaratta

Empowered and Buzzing With Ideas

An inspiring and informative masterclass session. I left empowered and buzzing with ideas. City of Greater Geelong

I Highly Recommend This Masterclass!

I had the most wonderful experience. It’s great to go to a course that gives you tangible and useful information that you can go away and implement yourself. I highly recommend this Masterclass! Feast Festival

A Brilliantly Practical Course

A brilliantly practical course for anyone in the event management industry, no matter how experienced! Sydney Music Expo

Food for Thought

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA Oslo International Dance Festival

Head Full of Ideas and New Energy

I left the masterclass with my head full of ideas and new energy and A Great sense of believing in festivals as the best method to bring People and art/culture together. Billund Kommune

The Ultimate Crash Course in Festival Management!

The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje

I Can Highly Recommend It

The course was highly skilled, personal and interesting all the way through! I can highly recommend it – the time spent with Paul is spent really well! Salaam Film & Dialogue

Get the Creative Juices Flowing.

Paul is a wealth of knowledge and fun to listen to. It’s clear he knows his stuff and gave us great mini-exercises to get the creative juices flowing. I can’t wait to bring some of the ideas I generated in is class to my city! Brockville & 1000 Islands Tourism

A Unique and Creative Set of Tools

Paul is an incredibly talented and passionate individual with a wealth of knowledge on festivals and events. Participating in the Festival and Event Management Masterclass has provided me with a unique and creative set of tools and a deeper understanding to improve my abilities as an Event Manager. After completing the two day course I have a greater understanding of how to develop events and how to give them a point of difference from those that are already established. Carclew, South Australia

…inspired me to broaden my mind and widen my parameters

The Festival and Event Management Masterclass 2019: Paul’s knowledge and experience in this area is phenomenal. The information gained from the masterclass has been tremendously helpful and has inspired me to broaden my mind and widen my parameters. The education I received was utilised immediately. I was sending off emails during class to my festival team! The Basin Music Festival

A Variety of Tips and Tools that I can Pass on

As a local government officer providing support for event organisers in our municipality, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. Coming from a small rural municipality, this sort of networking is usually hard to come by so it was a nice bonus on top of a great course!, Alpine Shire Council

Now Our Dance Festival Will Be Even Better

I think everyone should take the class a second time. This got me to see how I had implemented some of the suggestions from the last class and how our festival had improved by it. This time around the class gave me tons of new ideas thanks to Paul and the other participants. Now our dance festival will be even better once again. Abundance International Dance Festival

Worked Miracles for Us!

Great, inspirational course. Worked miracles for us! Malmö Eid-Festival

A Brilliant Two Days

Thank you Paul for a brilliant two days! The material delivered was interesting and highly relevant to our industry. Your presentation was full of inspirational ideas on how we can improve and refine our events, which I found very motivating. I am grateful to you for sharing your knowledge and experience with us. Thank you once again! Wine Geelong

Paul’s knowledge is second-to-none…

Affable and highly knowledgeable, Paul Gudgin has condensed 30 years of festivals industry know-how into two days of intensive learning, offering advice on anything from grassroots to strategic aspects of developing festivals, across all areas. Paul’s knowledge is second-to-none making this workshop a must-attend event for festival and arts workers at any stage of their careers.

West Australian Music (WAM)

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