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Brussels Festival and Event Management Masterclass – 2 Day

27th October 2022 @ 9:30 am - 28th October 2022 @ 4:30 pm CEST

£295.00 – £390.00

After two extremely difficult years for festivals and events, the next 12 months will be crucial as we look to recover and renew our events.  The Festival and Event Management Masterclass is the ideal seminar to help you prepare for the challenges that lie ahead.  If you take a look at the feedback from previous participants you will see they comment on the value of the information they have received, how it helped them with new ideas to strengthen their events but most frequently people comment about how inspiring the Masterclass was for them.  We all need a bit of inspiration this year!

The cost of the course is €350 if booked by 7 October or €390 if purchased after 7 October.  If more than one person from your organisation attends the cost is reduced to €295

The Masterclass is a popular 2 day programme designed to inform and inspire anyone involved in creating, managing and developing festivals and events. It is a highly practical course full of ideas and examples that participants can put into practice immediately to improve their events. It features sessions on key tasks and challenges for those involved in festivals and events both large and small including Marketing, Press, Programming, Evaluation, Sponsorship and Fundraising.  Crucially we will cover ways in which events can survive and thrive following the pandemic.  Here is the workshop programme:

Day 1

Festivals and Events in a Post-Covid World

The past two years has been so difficult for festivals and events and the next twelve months will be crucial as we revive our events and reconnect with our audiences. This session considers strategies and options to help face up to the challenges of running festivals and events in a post Covid-19 world

People and Partnerships

Looks at how effective festival organisations manage themselves, their relationships with stakeholders and collaborations with partners.


The key to the success of any festival is the strength and imagination of the programme. This session explores a number of successful programming approaches

Sponsorship and Fundraising

This session considers how to approach sponsors and explores other ways of generating valuable income.

Festivals, Tourism and Placemaking

This session considers how festivals can play a crucial role in raising the profile of a destination.


Day 2

Festival Marketing

This session examines a number of successful marketing approaches adopted by leading festivals

Venues and Festival Infrastructure

This session considers how to make the most of the venues available to your festival and the infrastructure required to run festivals successfully

Working with the Media

Every festival needs good press coverage and this session considers how best to achieve this aim.

Festivals – Impact and Evaluation

This session considers how festivals should look to maximise and evaluate their impact economically, socially and culturally.


The Masterclass is presented in English.

The cost of the course is €350 if booked by 7 October or €390 if purchased after 7 October.  If more than one person from your organisation attends the cost is reduced to €295

The Masterclass has run successfully in 20 countries worldwide including Australia, Canada, Sweden, Norway, Denmark, Singapore, Hong Kong, USA, Ireland and Canada. Details of the organisations that have taken the Masterclass can be found in Who Has Attended section. We have run the course a number of times in Belgium with participants from Zebrastraat, Harelbeke City Council, Brussels International Film Festival, Queen Elisabeth Competition, Administration Communale d’Evere, Gent Jazz, Bronks Theatre, European Commission, Sacred Places, Toerisme Oostende, Sfinks Festival, Cultuurcentrum Brugge, Brugge Plus, Atmos Productions, IHECS, Beursschouwburg Arts Centre, Visit Flanders, AMUZ (Festival van Vlaanderen Antwerpen), Liers Cultuurcentrum, Vives University, FARO. Vlaams steunpunt voor cultureel erfgoed, Gemeentehuis Koksijde, Provincie Vlaams-Brabant, Herita, Schouwburg Kortrijk, Gemeente Kuurne, Stadsbestuur Izegem, Interdans, Sonic City Festival, Kunstencentrum Viernulvier, Handelsbeurs Concertzaal, Gemeentebestuur Knokke-Heist, Film Fest Gent. The Festival Academy.

If you  have any questions about the Masterclass, use the Contact Us button to send us an email.


27th October 2022 @ 9:30 am CEST
28th October 2022 @ 4:30 pm CEST
£295.00 – £390.00


Marivaux Hotel and Seminar Centre
Boulevard Adolphe Max 98,
Brussels, 1000 Belgium
+ Google Map


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A great place to network with like-minded people!

The course is very welcoming and gives participants the space to be creative and assess their own events from a critical standpoint. Paul is knowledgeable, inspiring and charming, and makes participants feel at ease. It’s also a great place to network with like-minded people!
Reykjavík Fringe

I Got One A-Ha Moment After Another!

You`re sharing so much practical knowledge and brilliant examples, I got one a-ha moment after another! LOTS of useful ideas (and energy!) to bring back home. Hilmarfestivalen, Norway

Reinvent Our Town

Amazing ideas to not only reinvent my events, but also reinvent our town. Rural City of Wangaratta

Empowered and Buzzing With Ideas

An inspiring and informative masterclass session. I left empowered and buzzing with ideas. City of Greater Geelong

I Highly Recommend This Masterclass!

I had the most wonderful experience. It’s great to go to a course that gives you tangible and useful information that you can go away and implement yourself. I highly recommend this Masterclass! Feast Festival

A Brilliantly Practical Course

A brilliantly practical course for anyone in the event management industry, no matter how experienced! Sydney Music Expo

Food for Thought

The masterclass on festivals gave food for thought, presented in an inspiring and refreshing way. CODA Oslo International Dance Festival

Head Full of Ideas and New Energy

I left the masterclass with my head full of ideas and new energy and A Great sense of believing in festivals as the best method to bring People and art/culture together. Billund Kommune

The Ultimate Crash Course in Festival Management!

The course was a vitamin injection in how to manage a festival and also how to evolve it. In short: The ultimate Crash Course in festival management! City of Sodertalje

I Can Highly Recommend It

The course was highly skilled, personal and interesting all the way through! I can highly recommend it – the time spent with Paul is spent really well! Salaam Film & Dialogue

Get the Creative Juices Flowing.

Paul is a wealth of knowledge and fun to listen to. It’s clear he knows his stuff and gave us great mini-exercises to get the creative juices flowing. I can’t wait to bring some of the ideas I generated in is class to my city! Brockville & 1000 Islands Tourism

A Unique and Creative Set of Tools

Paul is an incredibly talented and passionate individual with a wealth of knowledge on festivals and events. Participating in the Festival and Event Management Masterclass has provided me with a unique and creative set of tools and a deeper understanding to improve my abilities as an Event Manager. After completing the two day course I have a greater understanding of how to develop events and how to give them a point of difference from those that are already established. Carclew, South Australia

…inspired me to broaden my mind and widen my parameters

The Festival and Event Management Masterclass 2019: Paul’s knowledge and experience in this area is phenomenal. The information gained from the masterclass has been tremendously helpful and has inspired me to broaden my mind and widen my parameters. The education I received was utilised immediately. I was sending off emails during class to my festival team! The Basin Music Festival

A Variety of Tips and Tools that I can Pass on

As a local government officer providing support for event organisers in our municipality, this course provided me with a variety of tips and tools that I can pass on as well as giving me the opportunity to look more critically at how we as a council support events and what we can do differently or better. Coming from a small rural municipality, this sort of networking is usually hard to come by so it was a nice bonus on top of a great course!, Alpine Shire Council

Now Our Dance Festival Will Be Even Better

I think everyone should take the class a second time. This got me to see how I had implemented some of the suggestions from the last class and how our festival had improved by it. This time around the class gave me tons of new ideas thanks to Paul and the other participants. Now our dance festival will be even better once again. Abundance International Dance Festival

Worked Miracles for Us!

Great, inspirational course. Worked miracles for us! Malmö Eid-Festival

A Brilliant Two Days

Thank you Paul for a brilliant two days! The material delivered was interesting and highly relevant to our industry. Your presentation was full of inspirational ideas on how we can improve and refine our events, which I found very motivating. I am grateful to you for sharing your knowledge and experience with us. Thank you once again! Wine Geelong

Paul’s knowledge is second-to-none…

Affable and highly knowledgeable, Paul Gudgin has condensed 30 years of festivals industry know-how into two days of intensive learning, offering advice on anything from grassroots to strategic aspects of developing festivals, across all areas. Paul’s knowledge is second-to-none making this workshop a must-attend event for festival and arts workers at any stage of their careers.

West Australian Music (WAM)

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